BRAND EXCELLENCE AWARDS

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BRAND AWARDS

 

Recognising Brand Excellence Across Beauty,

Wellness & Advanced Technologies

Brand Excellence recognizes not just products — but vision, innovation and long-term impact

Brand Excellence evaluates the strength and positioning of a brand portfolio — not individual products.

• International expert jury
• Independent global recognition
• Results within a few weeks
• Global media visibility through BCWAwards industry press network

OUR EVALUATION PRINCIPLE

All Brand Excellence distinctions are assessed under unified, transparent standards focusing on integrity, performance, formulation philosophy and long-term strategic credibility.

The difference between Crystal and Diamond lies in visibility and positioning — not in evaluation standards.

WHAT WE EVALUATE AT BRAND LEVEL

  • — Brand vision & positioning
  • — Portfolio coherence
  • — Innovation direction
  • — Sustainability & responsibility
  • — Market credibility
  • — Design and identity consistency

Supporting documentation may include strategic milestones, global presence, sustainability strategy, distribution scope and media visibility.

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BEAUTY BRAND CATEGORIES

  • Beauty Innovation Brand
  • Clinical Beauty Brand
  • Clean Beauty Brand
  • Luxury Beauty Brand
  • Sustainable Beauty Brand

DIETARY SUPPLEMENT BRAND CATEGORIES

  • Science-Driven Supplement Brand
  • Functional Nutrition Brand
  • Longevity Supplement Brand
  • Plant-Based Supplement Brand
  • Performance Nutrition Brand

ORGANIC FOOD BRAND CATEGORIES

  • Organic Innovation Brand
  • Functional Organic Food Brand
  • Sustainable Food Brand
  • Clean Label Food Brand
  • Premium Organic Food Brand

WATER, HYDRATION & FILTRATION BRAND CATEGORIES

  • Premium Water Brand
  • Functional Hydration Brand
  • Mineral Integrity Brand
  • Sustainable Water Brand
  • Advanced Water Filtration  Brand
  • Clean Water Innovation Brand
Crystal Award Nomination Fee:
2 – 5 Products – £890 per brand entry
6 – 10 Products – £1190 per brand entry
Maximum 10 products per brand
Diamond Award Nomination Fee:
2 – 5 Products –  £1090 per brand entry
6 – 10 Products – £1490 per brand entry
Maximum 10 products per brand
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(For full table view on mobile, please rotate your phone horizontally or swipe left while holding it vertically.)

BEAUTY DEVICE BRAND CATEGORIES (Home Use)

Home-Use Beauty Technology Brand
Skin Tech Innovation Brand
At-Home Aesthetic Device Brand
Light Therapy Device Brand

PROFESSIONAL DEVICE BRAND CATEGORIES

Professional Aesthetic Technology Brand
Clinical Device Innovation Brand
Regenerative Technology Brand
Advanced Therapy Device Brand

Crystal Award Nomination Fee:
2 – 5 Products – £890 per brand entry
6 – 10 Products – £1190 per brand entry
Maximum 10 products per brand
Diamond Award Nomination Fee:
2 – 5 Products – £1090 per brand entry
6 – 10 Products – £1490 per brand entry
Maximum 10 products per brand
Crystal Award Nomination Fee:
2 – 5 Products – £1190 per brand entry
6 – 10 Products – £1490 per brand entry
Maximum 10 products per brand
Diamond Award Nomination Fee:
2 – 5 Products – £1690 per brand entry
6 – 10 Products – £1890 per brand entry
Maximum 10 products per brand

PRODUCT AWARDS vs BRAND EXCELLENCE

Product Awards

• evaluation of one individual product
• the same product may be entered in multiple categories
• 3 samples required per product

Brand Excellence

• evaluation of a brand portfolio
• up to 10 products may be included
• only a few representative samples required

(For full table view on mobile, please rotate your phone horizontally or swipe left while holding it vertically.)

Crystal Brand Excellence

✔ Full brand evaluation
✔ Fixed category naming (predefined categories)
✔ Portfolio coherence review
✔ Innovation and sustainability assessment
✔ Official Crystal Brand Badge
✔ Same evulation criteria as Diamond level

Diamond Brand Excellence

✔ Full brand evaluation
✔ Tailored category refinement  (up to 2 custom descriptors)
✔ Portfolio coherence review
✔ Innovation and sustainability assessment
✔ Official Diamond Brand Badge
✔ Enhanced positioning visibility

Diamond level is designed for brands with strong strategic positioning

Optional descriptors: Sustainability-Led · Clinical Driven · Performance-Oriented · Luxury · Evidence-Based

Crystal Brand Excellence BadgeDiamond Brand Excellence Badge

Elevate Your Brand Beyond the Ordinary

Gain international visibility. Distinguish your brand with authority.

Position yourself among the most innovative and forward-thinking names in the industry.

Submit your brand during one of our official evaluation periods:

Spring Round

Application: March 1 – April 30

Official Results: May 31

Summer Round

Application: June 1 – July 31

Official Results: August 31

Autumn Round

Application: September 1 – October 31

Official Results: November 30

Representative Sampling Model

To simplify logistics for participating brands, the Brand Excellence evaluation uses a representative sampling model.

2–5 product entry

• 3 representative product samples required

6–10 product entry

• 4 representative product samples required

Brands may select the products that best represent their portfolio.

All samples are shipped to one EU hub only.

Further jury distribution is handled by BCWAwards.