Two Prestigious Paths to Recognition – Choose the Right One for Your Brand
At BCWA, brands can choose from two prestigious recognition paths: the Crystal Award for impactful excellence, and the Diamond Award for elite visibility and premium positioning.
We offer two distinct award levels to suit your brand’s goals:
Crystal Award – Essential Recognition
Perfect for brands seeking respected industry recognition, the Crystal Award offers strong visibility, credibility, and excellent ROI.
Benefits include:
- Official BCWA 2025 Winner status
- Elegant digital badge for packaging and promotions
- Recognition on the official winners’ page of our website
- Entry Fee: Excellent value to maximize your brand’s ROI
Diamond Award – Premium Recognition
For ambitious brands aiming for maximum exposure and prestige, the Diamond Award delivers the highest level of visibility and influence within the beauty, wellness, and hydration industry.
Benefits Include:
- Premier status as an official BCWA 2025 Diamond Winner
- Elegant, animated digital badge to highlight prestige
- Prominent placement on the BCWA winners’ page
- Greater brand visibility and recognition across media
- Eligibility to create a custom Diamond category
Crystal vs. Diamond – What’s the Real Difference?
A clear side-by-side breakdown of your award options
| Criteria | Crystal Winner | Diamond Winner |
|---|---|---|
| Judging Standards | Same rigorous evaluation | Same rigorous evaluation |
| Category Name | Fixed – chosen from BCWA official list | Customized – entrant can add 2–3 descriptive words to tailor the category title |
| Competition Level | Higher – multiple entries per category possible | Lower – entrant may be the sole nominee in that category |
| Chance of Winning | Lower, due to broader competition | Higher, if the product is well positioned and meets the criteria |
| Entry Fee | Lower – fixed structure | Higher – reflects the added flexibility and customization |
🧊 Both Crystal and Diamond Winners are held to the same high standards of formulation, performance and ethics.
💎 The only difference is in how the product is positioned — not how it’s judged.
7 Expert Tips to Maximize Your Submission Success
- Understand Your Goals – Determine your focus: visibility (Diamond) or recognition (Crystal)
- Select the Right Category – Ensure your product stands out
- Highlight Your Uniqueness – Emphasize innovation and quality
- Prepare High-Quality Visuals – Showcase your product clearly
- Craft a Compelling Story – Tell the story behind your brand
- Review Past Winners – Gain insights from previous awardees
- Explore Custom Award Opportunities – Celebrate unique innovation
