BRAND AWARDS 2026
BRAND EXCELLENCE AWARDS
BRAND AWARDS 2026
Brand Excellence recognizes not just products — but vision, innovation and long-term impact
Brand Excellence evaluates the strength and positioning of a brand portfolio — not individual products.
• International expert jury
• Independent global recognition
• Results within a few weeks
• Global media visibility through BCWAwards industry press network
OUR EVALUATION PRINCIPLE
All Brand Excellence distinctions are assessed under unified, transparent standards focusing on integrity, performance, formulation philosophy and long-term strategic credibility.
The difference between Crystal and Diamond lies in visibility and positioning — not in evaluation standards.
WHAT WE EVALUATE AT BRAND LEVEL
- — Brand vision & positioning
- — Portfolio coherence
- — Innovation direction
- — Sustainability & responsibility
- — Market credibility
- — Design and identity consistency
Supporting documentation may include strategic milestones, global presence, sustainability strategy, distribution scope and media visibility.
(For full table view on mobile, please rotate your phone horizontally or swipe left while holding it vertically.)
BEAUTY BRAND CATEGORIESBeauty Innovation Brand
Clinical Beauty Brand Clean Beauty Brand Luxury Beauty Brand Sustainable Beauty Brand |
DIETARY SUPPLEMENT BRAND CATEGORIESScience-Driven Supplement Brand
Functional Nutrition Brand Longevity Supplement Brand Plant-Based Supplement Brand Performance Nutrition Brand |
ORGANIC FOOD BRAND CATEGORIESOrganic Innovation Brand
Functional Organic Food Brand Sustainable Food Brand Clean Label Food Brand Premium Organic Food Brand |
WATER BRAND CATEGORIESPremium Water Brand
Functional Hydration Brand Mineral Integrity Brand Sustainable Water Brand Water Filtration Innovation Brand |
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Crystal Award Nomination Fee:
1 – 5 Products £890
6 – 10 Products £1190 Maximum of 10 products per brand entry
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Diamond Award Nomination Fee:
1 – 5 Products £1090
6 – 10 Products £1490 Maximum of 10 products per brand entry
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(For full table view on mobile, please rotate your phone horizontally or swipe left while holding it vertically.)
BEAUTY DEVICE BRAND CATEGORIES (Home Use)Home-Use Beauty Technology Brand
Skin Tech Innovation Brand At-Home Aesthetic Device Brand Light Therapy Device Brand |
PROFESSIONAL DEVICE BRAND CATEGORIESProfessional Aesthetic Technology Brand
Clinical Device Innovation Brand Regenerative Technology Brand Advanced Therapy Device Brand |
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Crystal Award Nomination Fee:
1 – 5 Products £890
6 – 10 Products £1190 Maximum 10 products per brand entry
Diamond Award Nomination Fee:
1 – 5 Products £1090
6 – 10 Products £1490 Maximum of 10 products per brand entry
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Crystal Award Nomination Fee:
1 – 5 Products £1190
6 – 10 Products £1490 Maximum 10 products per brand entry
Diamond Award Nomination Fee:
1 – 5 Products £1690
6 – 10 Products £1890 Maximum of 10 products per brand entry
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PRODUCT AWARDS vs BRAND EXCELLENCE
Product Awards
• evaluation of one individual product
• the same product may be entered in multiple categories
• 3 samples required per product
Brand Excellence
• evaluation of a brand portfolio
• up to 10 products may be included
• only a few representative samples required
(For full table view on mobile, please rotate your phone horizontally or swipe left while holding it vertically.)
Crystal Brand Excellence✔ Full brand evaluation |
Diamond Brand Excellence✔ Full brand evaluation |
Diamond level is reserved for brands with exceptional strategic positioning.
Optional descriptors: Sustainability-Led · Clinical Driven · Performance-Oriented · Luxury · Evidence-Based.
Elevate Your Brand Beyond the Ordinary
Gain international visibility. Distinguish your brand with authority.
Position yourself among the most innovative and forward-thinking names in the industry.
Submit your brand during one of our official evaluation periods:
Spring Round
Application: March 1 – April 30
Official Results: May 31
Summer Round
Application: June 1 – July 31
Official Results: August 31
Autumn Round
Application: September 1 – October 31
Official Results: November 30
Representative Sampling Model
To simplify logistics for participating brands, the Brand Excellence evaluation uses a representative sampling model.
1–5 product entry
• 3 representative product samples required
6–10 product entry
• 4 representative product samples required
Brands may select the products that best represent their portfolio.
All samples are shipped to one EU hub only.
Further jury distribution is handled by BCWAwards.